Over the years selling real estate has changed dramatically, even since we started back in 2006. Today having a digital presence is just a given and buyers and sellers expect to see more than just what’s on realtor.ca. Sometimes it can be the difference between winning or losing a listing.
Online media is constantly changing and we are changing with it. We started with flash based slideshows and 360˚ virtual tours but we’ve realized that flash technology has gone by the wayside. Mobile devices are how most people choose to shop, research, and entertain themselves and flash technology is not supported very well on these devices.
We’ve had to move towards HTML 5 based solutions because they have a wide range of uses and are supported across all platforms, iOS & Android devices as well as macOS and Windows operating systems. Also they are responsive so they adapt to different devices very well.